Lecture 4b Strategic Management

Double Loop:

Strategic intent = vision statement : personality dreams tradition ego id
Organizational mission - statement of organization of how to acheive the dream

- Sometimes companies need to reinvent themselves completely in order to survive this means they might need to review their Strategic intent and mission. We had the example of Xerox .. The company I used to work for CA had a major shake up with top management ending up behind bars a few years ago. The company undertook a complete review and redefined its mission. The new CEO defined new organizational mission outlined as 6 principles and the company changed its name and logo to reflect a new start under new management.

Analysis of environment - external and internal -----> feedback loop 1

Set objectives
Determine requirements and Assess resources
Develop action plans
Implement plans ----> feedback loop 2

Loopback cycle : Plan , Do , Check , Improve

Xerox example of operating in single loop not aware of competing technology
had to "refocus" and changed strategic intent vision/mission from "copier company" to "document company"

First loop : Vision/Intent, Mission/Focus, Goals, Objectives
Second Loop : Plan , Do , Check, Improve

Slogan/vision - external and internal componants , issues of transparancy and customer service

- I believe that customers now demand better service and that companies do better if they are perceived to be more transparent in their operations. They somehow need to do this without compromising their own propriatory knowledge.

Issues: Phaelentropic activities
Is there any return, after all this is at the expense of profit.
stakeholders and community ecological social index
perceived social responsibility

External mission ---> implications for internal practice

- In my opinion social awareness is a must now and Company needs to be on the social bandwagon, if not their corporate reputation may be at stake.