Criteria for setting - Goals and Objectives
SMART - specific measurable achievable/attainable relevant/realistic time bound
Actually doesn't the HITT book have "acceptable" for A .. not sure ?
These must support strategic goals and show that we are adding value
Mergers and acquisition - I have seen in the software industry that it usually takes a few years to properly integrate newly acquired technology into new versions of existing products.. Sometimes there can be overlaps in product sets or tools . I have seen this over and over at my former company. With the added restriction of having to provide backward compatibility for earlier users of older technology.
Competative strategy
Corporate , Competative , Functions
Concentration, Vertical Integration ,Diversification
Market Driven (ouside-in) or resource driven (inside-out)
FIT v STRETCH
Fit : alligned with ongoing demands/constraints (tastes and constraints of environment)
Stretch: Propriortry technology, patents , inovation , repositioning
Competative Advantages - need to be sustainable over time
Edward-De-Bono lateral thinking - surpetition - not running the same race
Advice to Ford UK - buy parking lots
Joint ventures / Strategic alliances
Amazon - virtual company - all outsourced
Competative Strategy - stratagy to complete with others in the same area
product - poisitioning and differentiation
Cost leader - low end v quality
Company needs to create a value proposition - graph of car reliability v price
focused v generic - Focus on Niche
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